Market Research Fundamentals
Learn to design, conduct, and analyze market research for strategic decision-making.
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What you will learn
Gain a comprehensive understanding of the fundamentals of market research
Learn various data collection techniques to gather valuable market insights
Develop a deep understanding of what market research entails and its importance in business
Understand the different research designs and methodologies used in market research
Gain skills in data analysis and interpretation to make informed business decisions
Master the basics of market research to build a strong foundation in the field
Learn various data analysis techniques to extract meaningful information from raw data
Develop skills in reporting and presenting findings in a clear and concise manner
Understand different data collection methods and their applications in market research
Learn to interpret data and make strategic decisions based on the analysis
Course Content
Understanding Market Research
Introduction to Market Research
Research Design and Methodology
Data Collection Techniques
Surveys and QuestionnairesSurveys and Questionnaires
Interviews and Focus GroupsInterviews and Focus Groups
Observational ResearchObservational Research
Data Analysis and Interpretation
Data Collection MethodsData Collection Methods
Data Cleaning and PreparationData Cleaning and Preparation
Statistical Analysis TechniquesStatistical Analysis Techniques
Data Visualization TechniquesData Visualization Techniques
Conducting Market Research
Understanding Market Research
Market Research BasicsMarket Research Basics
Data Collection MethodsData Collection Methods
Analyzing Market TrendsAnalyzing Market Trends
Research Design and Methodology
Data Collection Techniques
Surveys and QuestionnairesSurveys and Questionnaires
Interviews and Focus GroupsInterviews and Focus Groups
Observational ResearchObservational Research
Data Analysis and Interpretation
Data Collection MethodsData Collection Methods
Data Cleaning and PreparationData Cleaning and Preparation
Statistical Analysis TechniquesStatistical Analysis Techniques
Data Visualization TechniquesData Visualization Techniques
Analyzing Market Research
Market Research Basics
Understanding Market ResearchUnderstanding Market Research
Data Collection MethodsData Collection Methods
Analyzing Market TrendsAnalyzing Market Trends
Interpreting Research FindingsInterpreting Research Findings
Data Collection Methods
Surveys and QuestionnairesSurveys and Questionnaires
Interviews and Focus GroupsInterviews and Focus Groups
Observation TechniquesObservation Techniques
Secondary Data AnalysisSecondary Data Analysis
Data Analysis Techniques
Introduction to Data AnalysisIntroduction to Data Analysis
Descriptive StatisticsDescriptive Statistics
Inferential StatisticsInferential Statistics
Data VisualizationData Visualization
Reporting and Presenting Findings
Data Visualization TechniquesData Visualization Techniques
Creating Compelling ReportsCreating Compelling Reports
Presenting Findings EffectivelyPresenting Findings Effectively
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