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EducUp privacy policy

Notice of changes: on October 28, 2026 we updated this Privacy Policy to describe how the Meta pixel sends your email address and phone number to Meta in hashed form for its advanced matching, how it also sends its events to a Meta server-side connection and how the Global Privacy Control (GPC) signal limits both. These changes take effect on November 4, 2026.

Notice of changes: on October 27, 2026 we updated this Privacy Policy to describe how we measure our advertising with Meta, Google and LinkedIn, what we do when your browser sends the Global Privacy Control (GPC) signal and how long we keep checkout data and evidence of consent to receive calls and text messages (SMS). These changes take effect on November 3, 2026.

General

At EducUp, we care about your personal data, so we have prepared this Privacy Policy to explain how we collect, use and share it. This Privacy Policy ("Privacy Policy") details the personal data EducUp, Inc. ("EducUp", "we", "us" or "our") receives about you, how we process it and your rights and obligations in relation to your personal data. EducUp, Inc., a company registered at 651 N Broad St. Suite 206, MiddleTown Delaware 17709, United States of America is the data controller for the purposes of the General Data Protection Regulation ("GDPR") and any relevant local legislation ("Data Protection Laws"). By using or accessing the Service, you agree to the terms of this Privacy Policy. Capitalized terms not defined here have the meanings set forth in the terms and conditions (the "Terms and Conditions"), located at terms. We may update our Privacy Policy to reflect changes to our information practices. If we do this and the changes are material, we will post a notice that we have made changes to this Privacy Policy on the Website for at least 7 days before the changes are made, and we will indicate the date these terms were last revised at the bottom of the Privacy Policy. Any revisions to this Privacy Policy will become effective at the end of that 7 day period. If you are an employee, worker or contractor of EducUp, the information about how we handle your personal information is available in the EducUp internal knowledge base. With respect to employees based in Europe, we are committed to cooperating with European data protection authorities (DPAs) and comply with the advice given by such authorities with regard to human resources data transferred from Europe in the context of the employment relationship.

Information We Collect

This Privacy Policy explains how we collect, use and share your personal data. Information you provide Through the registration process, you will provide us with your name, e-mail address (or parent’s e-mail address), and age or date of birth. You will also provide us with your payment transaction information if you choose to pay for EducUp services. When the user provides their phone number, they may agree to receive communications related to their account and the Service, including calls and text messages (SMS), through explicit actions during registration or forms. Activity Data When you use the Service, you will submit information and content to your profile. We will also generate data about your use of our Services including your engagement in educational activities on the Service, or your sending of messages and otherwise transmitting information to other users ("Activity Data"). We also collect technical data about how you interact with our Services. When you use EducUp in our app, we use a service named Firebase to log your activity. This provides us with a set of data and a session replay of your activity on EducUp in the form of a video. Firebase captures and analyzes your usage data to help us make your EducUp experience better. We do record the following data:

  • 1. Usernames
  • 2. Names
  • 3. Profile Images
  • 4. Email addresses
  • 5. Device type
  • 6. Operating system
  • 7. App Navigation
  • 8. Session duration
  • 9. Learning Activity
  • 10. Session progress
  • 11. Answers
Information Obtained by Third Parties

To support and enhance the Service, we work with a variety of third party advertising networks, marketing analytics service providers and website analysis firms, such as Google, Facebook, Oath, and Unity (collectively, "Third Party Advertising Service Providers"). These Third Party Advertising Service Providers collect and use personal data about your visits to and use of the Website and mobile Application, as well as other websites in order to serve you with advertisements and content tailored to meet your preferences and likely interests or better understand ad effectiveness. Aggregate demographic and interest data will also be used for market research purposes.

You can opt-out of receiving personalized ads from advertisers and ad networks that are members of the Network Advertising Initiative ("NAI") or who follow the DAA Self-Regulatory Principles for Online Behavioral Advertising using their respective opt-out tools. The NAI's opt-out tool can be found here and the DAA's opt out tool can be found here.

In addition, your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of mobile app information for online behavioral advertising (for example, Apple iOS’ Advertising ID and Google Android’s Advertising ID). Please note that opting out does not prevent the display of all advertisements to you.

Use of information obtained by EducUp

EducUp may occasionally send you service related and product change announcements through the general operation of the Service. We will send you reminder notifications to support the EducUp teaching methodology by reinforcing the learning cadence and help maintain your learning streak. We process your data to help provide you with the Service and offer personalized features, to understand and improve our Service and to keep our Service safe and secure.

EducUp may use or share anonymous data collected through the Service, including Activity Data without limitation. As a business, it is critical that we perform our contract with you with the best service possible, and it is in our legitimate interests to perform these processing functions and to enable service e-mails by default to keep your data secure and provide our Service. You may opt out of any non-essential service e-mails at any time.

We may also use your contact information to send you notifications about your account, use of the Service and offers, by e-mail and, when the user has provided consent, calls and text messages (SMS).

If you agree to receive SMS communications, you may receive messages related to your account, course progress, administrative notifications or promotions. Message frequency may vary. You may opt out at any time by replying “STOP” or request assistance by replying “HELP”. Message and data rates may apply according to your carrier.

If you agree to receive calls, you may receive calls about your account, your courses or promotions, including marketing calls made with automated technology or a prerecorded voice, at the number you provided. Agreeing is not a condition of purchase. You may withdraw your consent at any time by asking during a call or by writing to [email protected].

When you register with EducUp, some of your information is made public and available at various locations including the leaderboard. This will include the data from your EducUp Profile and Account (Name, Location, Bio, Username, User ID, Profile picture and EducUp Premium membership status); your followers and the people you follow; and your learning progress (Points, Streak, Prep Coins, Daily Progress, Courses being learned, progress level). Your EducUp account email address is not shown publicly. Third party websites may be able to read, collect and use your public information for their own purposes.

Profile information is used by EducUp to be presented back to and edited by you when you access the Service and to be presented to other users. In some cases, other users may be able to supplement your profile, including by submitting comments (which can be deleted by you). EducUp uses this information to provide you with support, to send you essential notifications, to enforce our terms, conditions and policies, to communicate with you, to administer the Services, and for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes. EducUp’s Terms and Conditions provide the contractual lawful basis for these processing activities.

Sharing your personal data with third parties

EducUp shares your personal data only when it is necessary to offer the Service, to measure and improve our advertising as described below, or when legally required or permitted by you.

We will provide personal data to hosting providers such as Amazon Web Services, search engine providers such as Google, and support providers such as ZenDesk

These data processors help us bring you the Service. For example, we may share your information in order to detect where or how you encountered a bug when using our mobile application. In connection with these operations, our service providers will have access to personal data for a limited time. When we utilize service providers for processing any personal data, we implement contractual protections limiting the use of that personal data to the provision of services to EducUp.

Advertising measurement with Meta, Google and LinkedIn

On educup.com and on our landing pages at lp.educup.com, we share data with Meta, Google and LinkedIn to measure and improve our ads, for example to know which ads lead to visits, purchases and form submissions. We share the following data:

  • 1. In your browser, Google Tag Manager loads Google Analytics 4, Google Ads, the Meta pixel and the LinkedIn Insight Tag. When you visit a page, view a course, start a checkout, complete a purchase or a sign-up, or submit a form on one of our landing pages, Google Analytics 4, Google Ads and the Meta pixel receive the event, the page, the product, the value and currency and, where applicable, an identifier of the purchase or form, together with the data your browser sends with every request, such as your IP address and browser user agent, and the cookies of these tools and ad click identifiers. The LinkedIn Insight Tag receives the page you visit, together with your IP address, your browser user agent and the LinkedIn cookies.
  • 2. When you complete a purchase or submit a form on one of our landing pages, Google Ads, for its enhanced conversions, and the Meta pixel, for its advanced matching, may receive your email address and phone number, and no other contact details. The Google tag and the Meta pixel normalize them and hash them with SHA-256 (a code computed from the value that does not show it in readable form) before sending them. Once the Meta pixel receives them, it also sends them with later events, including those on other pages of the site you open without a reload, such as the visit to the confirmation page or the start of a checkout, until you reload the page or leave the site.
  • 3. When you complete a paid purchase, our servers send the purchase to Meta through its Conversions API: your email address, phone number, first and last name and EducUp user ID, hashed with SHA-256; your IP address, browser user agent and Meta cookie or click identifiers (fbp and fbc), without hashing; and the purchase details, such as the value, currency, product, order and event identifiers, and the page where you made the purchase.
  • 4. The Meta pixel also sends the events of points 1 and 2, with the same data, to a Meta server-side connection that forwards them to Meta.

When Meta receives the same event from your browser and from one or more servers, all copies share one identifier, so Meta counts it once. Meta, Google and LinkedIn process this data under their own terms and privacy policies. The "California privacy rights" section explains how the Global Privacy Control (GPC) signal limits the data we share with Meta and Google.

We will be required to access and disclose personal data in response to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. Additionally, we will access and share account or other personal data when we believe it is necessary to comply with law, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the Service or using the EducUp name, or to prevent imminent harm. This will include accessing and sharing personal data with other companies, lawyers, agents or government agencies.

If the ownership of all or substantially all of the EducUp business, or individual business units or assets owned by EducUp that are related to the Service, were to change, your personal data will be transferred to the new owner. In any such transfer of information, your personal data would remain subject to this section. EducUp will share aggregate or anonymous data collected through the Service, including Activity Data, for purposes such as understanding or improving the service

Data subject rights and data retention

You also have the following rights in relation to the personal data we hold about you, unless provided otherwise by local law:

  • 1. To request access to, or erasure of, the personal data we hold about you.
  • 2. To request us to restrict the processing of the personal data we hold about you.
  • 3. To object to us processing personal data relating to you.
  • 4. Where you have given us consent to process your personal data, you have the right to withdraw that consent at any time.
  • 5. To export the personal data you have provided to EducUp in a format that can be transferred electronically to a third party.
  • 6. To delete your account with EducUp by following the instructions available through the Service.

Except as described below, EducUp will retain your data until your account is deleted, after which point we will retain anonymous data collected through the Service, including Activity Data, which may be used by EducUp and shared with third parties in any manner. Information associated with the EducUp English Test, including examination results and your Testing Video, will be collectively deleted from your EducUp account after five years have passed from the date you upload your test, but anonymized examination data, including your examination results and Testing Video, will be kept indefinitely by EducUp to improve the examination and for research and analysis.

When you go through checkout on educup.com or on our landing pages, we record your IP address, your browser user agent, the Meta cookie and click identifiers (fbp and fbc), whether your browser sent the GPC signal and, on our landing pages, the page where you checked out, so we can send the purchase to Meta as described in "Sharing your personal data with third parties". We clear the IP address, the user agent and those identifiers from that record 7 days after the last activity of that checkout, and we delete the record 30 days after it is created. We delete the copy of each purchase event that we keep to send it to Meta 7 days after it is sent or its delivery attempts end.

If you agree to receive calls or text messages (SMS) during checkout, we keep that record as evidence of your consent: the date and time, your IP address, your browser user agent, the page or checkout where you gave it and the version of the consent text you accepted. We keep this evidence for five years and then delete it; the Meta cookie and click identifiers in that record are still cleared after 7 days.

Please note that some of these rights are not absolute. In some cases, we may refuse a request to exercise particular rights if complying with it meant that we are no longer able to meet our contractual obligation to provide you with particular products and services. We will keep you informed as to the actions that we can take when you make your request.

You may also have the right to make a GDPR complaint to the relevant Supervisory Authority. A list of EEA Supervisory Authorities is available here: here and the UK here: here . If you need further assistance regarding your rights, please contact us using the contact information provided below and we will consider your request in accordance with applicable law. In some cases our ability to uphold these rights for you may depend upon our obligations to process personal information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

California privacy rights

Residents of California have the right to:

  • 1. Know what personal information we collect about you and from where we collect it.
  • 2. Access a copy of the personal information we hold about you.
  • 3. Understand how we process your personal information and how it may be shared.
  • 4. Opt out of having your personal information shared with certain third parties.
  • 5. Request we delete your EducUp account and personal information.
To make such a request, please send an email to [email protected].

Global Privacy Control

If your browser sends a Global Privacy Control (GPC) signal, we limit the advertising data we share with Meta and Google from that browser: we do not send your email address or phone number to Google or to the Meta pixel; we tell Google that consent to use your data for advertising and ad personalization is denied (ad_user_data and ad_personalization) and turn on Google's restricted data processing; and we ask Meta to apply Limited Data Use to the events of that browser, including those that Meta's server-side connection (point 4 of the "Advertising measurement with Meta, Google and LinkedIn" section) forwards to it, and to the purchases from that browser that our servers send to it with the data of point 3 of that same section. Your visits, form submissions and purchases are still counted to measure our ads. We apply these limits for visitors from any state, not only California.

Children under age of digital consent

At all times EducUp does not knowingly collect personal information from children under 13 years of age in connection with the app. If we discover that we have unknowingly collected personal information from a child under 13 years of age, we will delete it. If you believe we have collected personal information from a child, please contact us at [[email protected]]. EducUp complies with the Children’s Online Privacy Protection Act of 1998, 15 U.S.C. 6501 ⁃ 6505 ("COPPA").

Links

The Service may contain links to other websites. We are not responsible for the privacy practices of other websites. We encourage users to be aware when they leave the Service to read the privacy statements of other websites that collect personally identifiable information. This Privacy Policy applies only to information collected by EducUp via the Service.

Information Security

EducUp has implemented administrative and technical safeguards it believes are appropriate to protect the confidentiality, integrity and availability of your personal data. However, given sufficient resources, a determined attacker could defeat those safeguards and may, as a result, gain access to the data we seek to protect.

Contact Us

EducUp’s headquarters are located within the USA at: EducUp, Inc. 651 N Broad St. Suite 206, MiddleTown Delaware 17709 United States of America Email: [email protected]

For all data privacy inquiries and any questions or concerns you have about this Privacy Policy, please contact our Data Protection Officer at [email protected] For all support inquiries, please email us to: [email protected].

Last updated: October 28, 2026